When it comes to buying furniture, one of the biggest questions is, “How’s this going to look in my space?” In the past, answering this question required a vivid imagination or amateur skills in Photoshop. To see how one company is using technology to transform the way people buy for their homes, check out the ninth company in our current Top 10* series:
Company Name: Wayfair
Weight: 2.62% of Eventide Gilead (#9 of top 10 holdings)
Theme: Consumer Convenience
When it comes to buying furniture, one of the biggest questions is, “How’s this going to look in my space?” In the past, answering this question required a vivid imagination or amateur skills in Photoshop. Wayfair is an online store for furniture and home décor, and they’re using technology to take the doubt and guesswork out of the experience of buying furniture. Their mobile app lets you easily hone in on a promising item based on your tastes, place a highly convincing 3D simulacra of the item in your space using your mobile device camera, and even walk around it (using your camera in augmented reality) to scrutinize it from every angle. This is just one way that Wayfair is making furniture shopping easier and more delightful. Other ways include intuitive search, detailed product descriptions/photos, extensive peer reviews on products, free shipping, and customer service that goes beyond the call of duty. Through the use of technology and by solving for the customer experience, Wayfair is changing the way people buy for their homes. And, as a result, they are one of the fastest growing companies in e-commerce today. (Wayfair is based in Boston, MA.)
To learn about all ten companies in this series, check out the Eventide Gilead Portfolio Impact Highlights here:
*A "Top 10" series is a series of articles based on top 10 holdings of a fund by weight.
Holdings percentages are based on net assets as of December 31, 2018, selected based on portfolio weight. The opinions expressed herein are those of the fund’s investment team as of December 31, 2018, and subject to change.Reliance upon the views expressed herein is at the sole discretion of the reader. Holdings can change at any time and should not be considered investment advice. Historical holdings are provided for informational purposes to help explain Eventide's values-based investment process. Eventide uses its trademark (“Investing that makes the world rejoice®”) in a figurative manner to help explain its focus on serving investors by helping to improve the world.
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