wayfair

Top 10 Series: Wayfair

Jason Myhre
July 1, 2019 | 4 min read

When it comes to buying furniture, one of the biggest questions is, “How’s this going to look in my space?” In the past, answering this question required a vivid imagination or amateur skills in Photoshop. To see how one company is using technology to transform the way people buy for their homes, check out the ninth company in our current Top 10* series:


wayfair_logo

Company Name: Wayfair
Weight: 2.62% of Eventide Gilead (#9 of top 10 holdings)
Theme: Consumer Convenience

When it comes to buying furniture, one of the biggest questions is, “How’s this going to look in my space?” In the past, answering this question required a vivid imagination or amateur skills in Photoshop. Wayfair is an online store for furniture and home décor, and they’re using Consumer Conveniencetechnology to take the doubt and guesswork out of the experience of buying furniture. Their mobile app lets you easily hone in on a promising item based on your tastes, place a highly convincing 3D simulacra of the item in your space using your mobile device camera, and even walk around it (using your camera in augmented reality) to scrutinize it from every angle. This is just one way that Wayfair is making furniture shopping easier and more delightful. Other ways include intuitive search, detailed product descriptions/photos, extensive peer reviews on products, free shipping, and customer service that goes beyond the call of duty. Through the use of technology and by solving for the customer experience, Wayfair is changing the way people buy for their homes. And, as a result, they are one of the fastest growing companies in e-commerce today. (Wayfair is based in Boston, MA.)

To learn about all ten companies in this series, check out the Eventide Gilead Portfolio Impact Highlights here:

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*A "Top 10" series is a series of articles based on top 10 holdings of a fund by weight.

Holdings percentages are based on net assets as of December 31, 2018, selected based on portfolio weight. The opinions expressed herein are those of the fund’s investment team as of December 31, 2018, and subject to change.Reliance upon the views expressed herein is at the sole discretion of the reader. Holdings can change at any time and should not be considered investment advice. Historical holdings are provided for informational purposes to help explain Eventide's values-based investment process.  Eventide uses its trademark (“Investing that makes the world rejoice®”) in a figurative manner to help explain its focus on serving investors by helping to improve the world.

Mutual funds involve risk including the possible loss of principal. Past performance does not guarantee future results. The fund can invest in smaller-sized companies which may experience higher failure rates than larger companies and normally have a lower trading volume than larger companies. The fund’s ethical values screening criteria could cause it to under perform similar funds that do not have such screening criteria. The fund can have risk associated with the biotechnology and pharmaceutical industry in which these companies may be heavily dependent on clinical trials with uncertain outcomes and decisions made by the U.S. Food and Drug Administration. Companies in the technology industries have different risks including but not limited to products becoming obsolete, and entrance of competing products. Companies in the Industrials sector carry various risks including, but not limited to, risk related to debt loads and intense competition. The fund can have risk related to option investing. There are special risks associated with investments in foreign companies including exposure to currency fluctuations, less efficient trading markets, political instability and differing auditing and legal standards. The fund can invest in private companies. Private investments include various risks including but not limited to lack of liquidity, capital commitment risk, and valuation risk. Private companies may not be financially profitable and have uncertain futures, subjecting them to additional risks.

An investor should consider a fund’s investment objectives, risks, charges and expenses carefully before investing or sending money. This and other important information can be found in the prospectus, which can be obtained at www.eventidefunds.com or by calling 1-877-771-EVEN (3836). Please read the prospectus carefully before investing. Eventide Mutual Funds are distributed by Northern Lights Distributors, LLC, Member FINRA, which is not affiliated with Eventide Asset Management, LLC.

4689-NLD-5/14/2019

Topic(s): Stories

Jason Myhre
Jason Myhre

Jason serves as Director of Marketing at Eventide. He is responsible for leading Eventide’s brand strategy, marketing, and corporate communications.